Malls and multiplexes - Changes in current day shopping !
Malls and multiplexes - How have they changed the current day shopping idea?
By Laaveniya Kirubaharan | February 21st, 2012
Malls and Multiplexes around the corners of the city have turned out to be the center of attraction for all age groups. The availability of anything and everything in a mall capture most of the crowd with decent pockets.
The concept of shopping for ‘need’ has diminished with the malls springing up on nook and corners of the city. ‘All the glitters is not gold’ is an old saying. But the new saying of the world of malls is ‘All that glitters is waiting for you!’. Funny but true, as the display feature of the marketing has taken its toll on people to do shopping on mere persuasion on sight.
Shopping turns out to be fun at malls as all the vital elements for a crispy weekend are all there right in front of you. Malls have certainly changed the perception of shopping as it has introduced to the significant culture of shopping branded clothing by all sections of the middle and the upper strata of the society. Since lots of brands are available, it gives people a lot of choice all at one place, which indeed results in shopping some brand or the other.
The wide range of varieties in cuisine in food courts would make any Tom, Dick or Harry mouth water. Food courts are the places for the foodies who can choose anything from pizzas to idlies(or rotis). Thirsts could be quenched with coolers to smoothies. The temptations to spend clearly pops off the mind, while the fanciful sight of the delicacies make you open the tightly zipped wallets and purses.
Malls turn out to be cool and safe place to hang out your entire family as security has been maintained to standards in most malls. Good security along with ample parking space always turns out to be an invitation for nice and happy shopping.
Multiplexes has been a redemption of the film industry as it has a point of quality inception for total relaxation in weekends, rather than watching them from cheap pirated stuff available. The cost of watching a movie from a theatre to a mall varies from a minimum of 200. But that amount of the disposable income is the luxury that any guy who himself for the kind of ambience they provide.
The true intention of business remains secondary to shoppers as the wow factors of place enthralls an average spender. From the business point of view, malls and multiplexes have attained their purposes. So good going Mall and Multiplexes! U rock and will continue to do so.
